Collingwood will 'eat fresh' in 2013 after announcing the arrival of SUBWAY® Restaurants Victoria and Tasmania as a new partner for the upcoming AFL Premiership season.

Standing side by side with Collingwood in its commitment to healthy living, SUBWAY® will be featured on advertising boards at home matches at the MCG and Etihad Stadium throughout the year, in addition to boasting a considerable presence within the club's online abode, collingwoodfc.com.au.

Expanding into Australia in 1988, SUBWAY® Restaurants has emerged as the fastest growing quick service restaurant chain in the nation, providing a low fat dietary alternative for individuals seeking to live fitter, healthier lives.

Chief Executive Officer Gary Pert said Collingwood was drawn by SUBWAY® Restaurants desire to encourage individuals to lead healthier lifestyles through food options such as its SUBWAY FRESH FIT® menu. This is important, as SUBWAY® are a grass roots company which likes to nurture growth and health at all levels.

SUBWAY® Restaurants strive to give consumers low fat and low saturated fat alternatives to the usual high fat, fast-food meal in an effort to help them live fitter lives.  There are many options on the Subway restaurants menu with 6 grams of fat or less.

"As an elite, high performance sporting organisation, SUBWAY® Restaurants 'eat fresh' mantra certainly resonates throughout the corridors of the Collingwood Football Club," Pert said.

"Healthy living requires a combination of physical activity and a great diet, which is demonstrated on a daily basis by the athletes who don our storied Black and White guernsey."

"We are delighted to welcome SUBWAY® into the Collingwood family this season, and look forward to helping spread the good word on better eating."

Founded in 1965, SUBWAY® has grown into a multi-billion dollar business, with more than 39,000 outlets in 101 countries.

And with over 1,350 SUBWAY® restaurants operating in Australia alone, the brand's iconic sandwiches remain the healthy quick food option of choice down under.

For more information on SUBWAY® restaurants call Kim Baker on 08 8332 1799 or go to subway.com.au.