The time has come to follow the Collingwood Football Club on Snapchat.

The club has begun publishing to an account on the form of social media that has everyone talking.

For those unaware, Snapchat is a photo and video messaging application where images and videos published by the club can only be accessed for a 24 hours before the content disappears into the social media abyss.

Snaps you can expect to see include shots of what the players are having for lunch, who is first out on the training track or an insider glimpse into the change rooms on game day.

Make sure you head to Snapchat and add @collingwoodfc to view the latest snaps from inside the Westpac Centre and of the people who make it tick.

iPhone users: To download the latest version of Snapchat, click here.

Android users: To download the latest version of Snapchat, click here.