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Collingwood AFLW Coach Profiles

Coach: Wayne Siekman


Previous experience: Dandenong Stingrays U18 (Senior Assistant Coach 2014-16, Assistant Coach 2011-2014, Development Coach 2006-2010); Coach Victoria Metro Youth Girls (2014-2016); Assistant Coach Victoria Country U18 2015-2016; Head Coach Sandringham Youth Girls Academy 2014; Assistant Coach Victoria Country Futures U17 2013-2014; Assistant Coach Victoria Metro Youth Girls 2013; Collingwood Football Club VFL Assistant Development Coach 2008; Head Coach Chelsea Football Club U18s 2004-2005; Collingwood AFLW Head Coach 2016-

The story so far: Thirty-three-year-old Siekman has been involved with the Dandenong Southern Stingrays in the TAC Cup Under 18 competition since 2006. During his decade at the club, he saw many players progress to AFL ranks and held roles such as Senior Assistant, midfield coach, backline coach and forwardline coach. Siekman began his coaching career at the age of 17 with Edithvale Aspendale after injuries prevented him from playing the game. In 2008, he obtained a position at Collingwood’s newly reestablished VFL side as an assistant development coach. He worked closely with Gavin Brown and Alan Richardson, today crediting the pair with helping his development as a coach. Siekman has been the Head Coach of the Victoria Metro Youth Girls side since 2014 and has won two National Championships with his side in three years.

Assistant Coach: Matthew Jones


Previous experience: Director of Coaching at Dandenong Stingrays (TAC Cup), Head Coach of Vic Metro U16 (National Championships), Assistant Coach at Dandenong Stingrays (TAC Cup)

The story so far: Jones brings a wealth of knowledge to the coaching team. The current Director of Coaching at TAC Cup side Dandenong Stingrays is a level three accredited coach and has over 15 years of experience leading junior and senior footballers. A teacher by trade, Jones will work closely with Collingwood's forward line group in the 2018 AFLW season. 

Assistant Coach: Chloe McMillan


Previous experience: Collingwood AFLW Development Coach 2017; Dandenong Stingrays Youth Girls Assistant Coach; Victorian Youth Girls representative; Champion Data Operations Manager

The story so far: McMillan was the senior assistant coach of the Dandenong Stingrays Youth Girls in 2016, before joining Collingwood as one of three development coaches for the inaugural AFLW season in 2017. Known as an excellent analyser of the game, she played state football at a Youth Girls level before becoming a coach, and is an employee at the AFL's official statisticians Champion Data. Collingwood AFLW Operations Manager Matthew James says: "her ability to produce statistical data to the group and break down positives and negatives from a game is first class."

Senior Assistant: Daniel Harford


Previous experience:
 162 AFL games at Hawthorn and Carlton; Balwyn Premiership Coach (Division 1, Eastern Football League) 2008, 2011; St Kevins Premiership Coach (Premier Division, VAFA)

The story so far: Harford has remained involved in football in many ways since retiring from a successful playing career at both Hawthorn and Carlton in 2004. He coached Eastern Football League powerhouse Balwyn to premierships in 2008 and 2011, before finding more success at Amateurs side St Kevins in 2015. Harford has worked on the AFL's Match Review Panel in recent years, while also hosting various radio programs on SEN and RSN927. Collingwood Women's Football Operation Manager Matthew James described Harfort as "a steady head", saying "as a keen analyser of football Daniel is able to identify areas of improvement and has a great way of passing on his message through his relationship and communication skills."

Assistant Coach: Lynden Dunn


Previous Experience: 182 AFL games for Melbourne and Collingwood; Collingwood AFLW mentor 2017

The story so far: Having resumed his playing career at Collingwood in 2017, one of Dunn's first impacts at the football club was as a mentor to the defenders who made up the Magpies' AFLW team. Working with the team from January onwards, Dunn quickly gained the respect of the players for his open and honest approach to coaching. As a student of the game who has played under a number of different AFL coaches, Dunn will expand his role to a permanent coaching position in 2018.

Development: Shannon McFerran


Previous experience: Senior Coach at St Kilda Sharks 2016 (VFL Womens); All-Australian captain 2009-11; All-Australian representative 2000-09, 2011; Victorian captain 2006, 2008-09, 2011; Victorian representative 1998-09, 2011; Helen Lambert Medallist for VWFL Best and Fairest 2002-03, 2006-07

The story so far:
 McFerran is considered one of the all-time greats of Victorian Women's Football thanks to a long and highly-decorated playing career. A fierce midfielder in her playing days, McFerran has since turned her attention to coaching and led the St Kilda Sharks in 2016. She is known for a strong analytical read of the game and best assisting players in identifying and correcting areas of improvement.