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Paul Licuria is well known to Collingwood, having played 182 of his 192 games of AFL football with the Magpies between 1999-2007. He played 10 matches with the Sydney Swans during 1997-1998.

As a player Licuria distinguished himself by winning two E.W. Copeland Trophies (2001, 2002), the Bob Rose Award as best finals player in 2002 and the Darren Millane for best clubman in 2003. He was a fan favourite for his industry and heart and was admitted into the Collingwood Hall of Fame in 2011.

Licuria is currently chief executive of Alffie.com, an online training organisation delivering education to the employment, disability employment, rehabilitation and corporate training sectors.

He is a qualified pilot, a business graduate of Swinburne Institute of Technology and holds a Masters of Business Administration from Victoria University.

Paul Licuria