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Media Centre

The Media Centre on is a resource to assist media professionals in their coverage of the Collingwood Football Club.

Contact details
The Collingwood Football Club’s training and administration facilities are located at the Holden Centre: cnr Olympic Blvd & Batman Ave, Olympic Park, Melbourne | PO Box 165 Abbotsford Victoria 3067 Australia.

Click here to locate the Holden Centre on Google Maps.

All media-related enquiries are to come through the club’s media department.

General enquiries by phone: 613 8412 0000
Media department office phone line: 613 8412 0195
Media department email enquiries:
Digital media email enquiries:

Media and PR staff
General Manager of Media and PR - Stephen Rielly
Media Manager - Anna Carew-Reid
Media Officer - Meagan Lechucki
General Manager of Digital Marketing and Communications
Andrea Byrne
Digital Content Producer -
Luke Mason
Consumer Communications Executive - Jess Milner
Marketing Communications Coordinator - Jessica Palumbo
Head of Video - Sean Anderson
Media Producer
 - Glen Moriarty
Camera Operator / Editor - Luke Winzar
Senior Graphic Designer - Tom Hulse
Graphic Designer - Kiff Emerson

Media Policy
The Collingwood Football Club is intent on working collaboratively, consistently and efficiently with the media throughout each year to ensure that Collingwood supporters are frequently exposed to and able to access accurate, interesting and relevant club-related content across as many forms of traditional and emerging media as possible.

AFL media accreditation and press release distribution list
The AFL manages official league media accreditation and the national media distribution list. All media accreditation and press release distribution enquiries should be directed to the AFL.  

Use of club intellectual property (IP), images and footage
The AFL owns all AFL logos, club logos and other intellectual property associated with the AFL competition. It also has intellectual property rights that ensure the appropriate use of AFL images. To find out more about the AFL’s prospective licensee information, click here. The club is not at liberty to distribute official AFL-licensed images or footage for editorial or commercial purposes. All image/footage requests must go through the AFL’s brand approvals process.

Collingwood VFL media
The Collingwood Football Club media department manages all media-related enquiries regarding the club’s Victorian Football League stand-alone team. Please use the contact details above to submit all requests.

Collingwood Online
The club's online digital media properties are managed by Collingwood Media. is the official website of the Collingwood Football Club and operates as a service to members and supporters. The site is part of the AFL Network, which Telstra BigPond owns the rights to operate.

The club’s official online video platform is available online at, within the club's official smart phone App and on the club's official YouTube account. Collingwood has a strong online social media presence, including its official FacebookTwitter and Instagram pages.

In Black and White magazine
Collingwood’s official magazine, In Black and White, is published in April and December each year. In Black and White is distributed to Collingwood’s membership database of more than 70,000 members and is also sold at newsagents across Australia.
For advertising enquires please phone: 613 8412 0194
For editorial queries please phone: 613 8412 0195

Requests from school and university students
Due to the media demands placed on the players and coaching staff on a day-to-day basis, the club is unable to accommodate requests for face-to-face or phone interviews with players and coaches for the purposes of school and university study and/or assignments. The club will endeavour to accommodate some study-related interview requests made by email. Students should email to submit their requests.