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Eddie McGuire - President

On Collingwood

A passionate and devoted Collingwood fan since childhood, Eddie McGuire became President of the club in 1998, and as oversaw his beloved Magpies as they made the 2002 and 2003 AFL Grand Finals.

As Collingwood President, he realised another dream with the development of the Lexus Centre, Collingwood’s new world-class administrative and training facility located on the banks of Melbourne’s Yarra River in the heart of the biggest sports and entertainment precinct in the world. While the club still holds strong connections with Victoria Park and the Collingwood heartland, the now re-titled Holden Centre and attached Glasshouse function centre are the envy of other Australian sporting organisations. 

In 2000, McGuire was honoured with the Australian Sports Medal for services to Australian Rules football and the Centenary Medal for services to the media and Australian rules. He has been integral to Collingwood's successes in the mid-2000s, with the 2010 premiership playing out under his presidency. McGuire continues to oversee the growth of a club which now features teams in AFL Women's, Netball and Wheelchair Football competitions. 


Eddie McGuire is one of Australia’s most accomplished and versatile television personalities.

Twenty-five years of award-winning television experience led to his appointment as CEO of Nine Network Australia in December 2005, before deciding in May 2007 to return to his favourite place in the industry – in front of the camera as a consummate presenter.

Eddie’s meteoric rise to fame escalated when he joined the Nine Network in 1994 as a sports commentator after starting out at Network Ten as a sports journalist in 1982. One month after moving to Nine he was hosting The Footy Show (AFL). His vision to create an entertaining and informative AFL program has seen The Footy Show become a six-time Logie winner and certified ratings phenomenon over 13 years.

In 1999, the Nine Network capitalised on Eddie’s popularity and cast him as host of Who Wants To Be A Millionaire.

By 2007, Eddie McGuire was considered to be Australia’s ultimate quiz show presenter when he headlined another ratings blockbuster – 1 vs 100.

His hosting roles took on an international flavour when he anchored the 1996 American NFL Gridiron coverage which was judged the best overseas coverage of the Superbowl. Ed also co-anchored the 1998 Commonwealth Games from Kuala Lumpur and for four consecutive years co-hosted the Australian Formula One Grand Prix.

He also showcased his diversity by welcoming in the new century hosting the Nine Network’s New Year’s Eve Millennium telecast, the opening of Melbourne’s world renowned Crown Casino and was the guest host of The Midday Show and Today Show.

McGuire hosted the number one program of 2002, Test Australia: The National IQ Test, and when Nine made history by securing the AFL Football Rights, he spearheaded the Friday Night Football commentary team in its debut season with the network.

More recently he has hosted the 45th, 46th and 47th Annual TV Week Logie Awards watched by more than two million viewers.

After forming McGuire Media in 1997, Eddie’s own production company has produced a number of football specials and Centenary of Federation specials for Nine, as well as the children’s program Screema! for pay television and the Art & Identity documentary for the ABC.

Eddie was responsible for bringing AFL coverage to FM radio and McGuire Media packaged Triple M’s top-rating football match coverage. More recently he has been amongst the action calling AFL games for Melbourne’s SEN radio station and currently hosts Triple M’s Hot Breakfast which can be heard between 6-9am weekdays in Melbourne.

He has written two bestselling books, Pants: The Darren Millane Story, and Footy Show Screamers, and contributed a weekly column for Australia’s largest selling newspaper, The Herald Sun, for seven years.

In 1998, McGuire represented the Australian Republican Movement at the historic Constitutional Convention in Canberra- a move to have an Australian as head of State. He was elected with more than 400,000 votes by the people of Victoria.