A passionate and devoted Collingwood fan since childhood, Eddie McGuire became President of the club in 1998, and as oversaw his beloved Magpies as they made the 2002 and 2003 AFL Grand Finals.
As Collingwood President, he realised another dream with the development of the Lexus Centre, Collingwood’s new world-class administrative and training facility located on the banks of Melbourne’s Yarra River in the heart of the biggest sports and entertainment precinct in the world. While the club still holds strong connections with Victoria Park and the Collingwood heartland, the now re-titled Holden Centre and attached Glasshouse function centre are the envy of other Australian sporting organisations.
In 2000, McGuire was honoured with the Australian Sports Medal for services to Australian Rules football and the Centenary Medal for services to the media and Australian rules. He has been integral to Collingwood's successes in the mid-2000s, with the 2010 premiership playing out under his presidency. McGuire continues to oversee the growth of a club which now features teams in AFL Women's, Netball and Wheelchair Football competitions.