Mark Anderson


Mark commenced as Chief Executive Officer of the Collingwood Football Club in March 2018. This being his third CEO role of an elite sporting organisation.

Mark has a passion for leading change and establishing cultures which underpin organisational success and the environment that is required to lead sustainable success both on and off-field and building teams of talented individuals who are aligned, engaged, performance driven and have an appetite for continuous improvement.

An Executive leader for over 20 years, Mark has a Masters of Business Management and outside of his professional sporting roles he has worked in Executive Marketing & Business Development roles. As part of an extended family that are lifelong Pies members and fans, Mark understands why our fans are so passionate about our great club, having a lifetime of watching matches above the players race at Vic Park and our home ground at the ‘G.

Prior to joining Collingwood, Mark was Chief Executive Officer of Swimming Australia 2013 to 2018, finishing second on the Olympic medal tally and its swimmers being acknowledged as great ambassadors for the sport and our Nation following a period of cultural change. 

Previously Mark was the CEO at Hockey Australia responsible for two of Australia’s most successful national teams, the Kookaburras and Hockeyroos. The Kookaburras were ranked the best team in the world and a world first, ‘International Super Series, Hockey 9’s’ tournament was created, attracting record sponsorship and broadcast from India and Australia.

Mark returns to AFL having previously being the Chief Commercial Officer at Essendon Football Club.  During this time record sponsorship, membership and merchandise levels were achieved, and marquee events such as the Dreamtime at the ‘G were established.