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Love the game, not the odds

Collingwood is proud to partner with the Victorian Responsible Gambling Foundation and support their Love the Game program, because we love football.

Love the Game is about reminding our fans to revel in the moments that make sport great, and here at Collingwood we think it’s time to take the focus off betting, and bring it back to the game.

Advertising for sports betting is everywhere, and for young people especially it would be hard to remember a time when we watched sport without thinking about the odds.

Because of this, it can make it seem like betting is a normal part of sport. When things feel normal, it’s more likely the risks aren’t measured and people can end up experiencing gambling-related harm.

This season we want all Collingwood fans to celebrate all the glorious moments in football - the ones that make us scream, sing and hug the person beside you.

Join us in experiencing the great plays of the season without distraction, and remember to love the game, not the odds.

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