A new Collingwood era has dawned, and a reimagined future is on our horizon.

The club’s new FOREVER campaign, accompanies our new logo, and marks the start of a new beginning at Collingwood.

All that is Collingwood is Collingwood FOREVER. From the Magpie to our Black and White stripes, Collingwood is unique. But it’s the people that make Collingwood so special, and the FOREVER campaign centres on the people that make up our fabric; from our members and fans, to past players, and our current athletes spread across Collingwood teams.

In 2017 the club celebrated its 125th year in style, and the move into our next chapter has created a great chance for the club to reflect on all that is Collingwood, and what unites us.

FOREVER propels our club forward into an exciting and diverse future, while paying tribute to the rich and colourful stories that have created our proud foundations.

In 2018, and beyond, we’ll be celebrating and showcasing these stories and giving more back to the people who make this club special.

Forever your club. Forever our club.