Is it the filter?

The moment?

A clever caption?

What makes a good Instagram?

Well, as the numbers below show, it’s clearly the moment itself!

As we mark our first Social Sunday for 2017, Collingwood Media presents the club’s most engaging Instagram posts of the past 12 months.

Remember to tag your posts with #piesSOCIAL on Sunday to join in the fun on @collingwood_fc.

Apparently he packed his boots. #GOPIES

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YES #gopies

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These barrackers are shouting #gopies

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❤️ #gopies

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High 's all round. Welcome back, Billy! #gopies

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This guy! We're proud of you, @masonsixelevencox

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