Supporters will notice a subtle change in Collingwood’s jumper when the team runs out against Geelong on Saturday night.

CGU Insurance, one of the club’s premier partners, is now sporting a new green logo and brand style.

Collingwood will carry the new CGU green branding across its playing jumper, shorts and other signage from this weekend’s match against the Cats.

CGU has refreshed its brand to green and has a new promise of See It Through, matching its commitment to its partners and customers.

Collingwood is excited to help join CGU as they launch its new colours and advertising campaign at Saturday’s match.

Both on and off the field, we will see it through for our members, fans and each other.

Side by Side, CGU and Collingwood see it through.



Jamie Elliott proudly models the new green CGU logo that will be worn on Collingwood's jumper from Saturday's match against Geelong onwards. Photo: collingwoodfc.com.au