Collingwood President Eddie McGuire has issued the following statement on the Triple M website in relation to comments made on his Hot Breakfast radio program regarding Sydney player Adam Goodes.

"My comment was meant to be an ironic reference to the sort of techniques once used by some public relations consultants to publicise new shows. As I said on air at the first opportunity after I made the comment, I unfortunately mumbled my words and said something I didn’t intend.  I unreservedly apologise. I have contacted the Sydney Swans to explain the situation to Adam Goodes personally. Adam was gracious enough to take my call and expressed his disappointment particularly given what we’ve been through together last weekend.

"I agreed entirely with him and I’m devastated that I am responsible for bringing this issue back into the public arena. Adam accepted my apology and acknowledged my strong commitment and record in tackling racial vilification not just on the football field but in the wider community. I sincerely apologise for the hurt caused."