Mark your calendars for Wednesday 14 February, Collingwood’s Season Launch is coming!

We are bringing the Magpie Army together by inviting all Pies fans down to the AIA Vitality Centre for our 2024 Season Launch.

It’s Magpie v Magpie with the team taking part in an Intra-Club match so hearing ‘Good Old Collingwood Forever’ after the final siren is a guarantee! The opening bounce for the game is pencilled in for 4.30pm.

After the final siren, you won’t want to miss our AFL team being presented with their 2024 guernsey to officially launch the season.


Glasshouse Eatery will be open for business as well as food trucks dotted around the oval. There will be hydration stations around the oval so be sure to bring your drink bottle along too.

Collingwood mascots Jock and Maggie will be ready to strike a pose with you, along with lots of FREE activities for the kids!

Signing sessions are back! Bring along your footies and guernseys to be signed by your favourite Collingwood players.

We can't wait to see the Magpie Army!

Collingwood Season Launch timings:

4.00pm: Festivities begin:

  • AIA Wellbeing Zone
  • VRGF Badge Making & Face Painting
  • Coles Magpie Nest BBQ
  • LaTrobe Financial Trading Cards
  • Magpie Mail
  • Kids Zone
  • Membership Tent

4.30pm – 6.00pm: AFL Intraclub Match
7.15pm – 7.45pm: AFL Guernsey presentation
8.00pm: Event concludes


Helpful Event Info:

Limited parking is available over the river on Alexandra Avenue. There is also parking available in the Eastern Car Park Plaza next to John Cain Arena (Entrance D). We recommend you pre-book parking here:

**Please note** Due to other events in the precinct parking will be very limited. We recommend taking public transport.

Trains, trams and buses all stop within walking distance to the Glasshouse and AIA Vitality Centre.