Ahead of the upcoming AFLW Pride Rounds, Collingwood is pleased to unveil its 2025 AFLW Pride guernsey.
For the first time in AFLW history, Pride Round will span across two weeks in Rounds 9 and 10, with all teams having the opportunity to officially wear their Pride guernsey in front of a home supporter base.
The jumper will make its first appearance this Sunday against St Kilda at RSEA Park, before it is worn in front of a home supporter base at Victoria Park the following week in Round 10 against Richmond.
Collingwood's Pride guernsey features a bright gradient rainbow down the middle strip, sitting alongside the iconic black and white stripes.
The guernsey is an adaption of the Magpies’ away strip – fingerprints are depicted in the white stripes of the jumper representing that all members of the community have their own unique identity.
The guernsey symbolises the Club’s side by side support of the LGBTQIA+ community and champions an inclusive and connected environment for all people.
Collingwood AFLW Vice-Captain Jordy Allen shared the excitement of wearing the guernsey in celebration of Pride Round.
“For me, Pride means community and creating a safe space where you can show up as whoever you want to be.” Allen said.
“It's a Round I'm very proud of in the AFLW – creating a space for marginalised individuals to come to the footy and express themselves and be a part of an environment where you feel seen, safe and welcome.
“Having a Pride Round game is greater than a game of football, it sparks deeper conversations in this space and strengthens diversity.
“There is always a great energy at our Pride Round games, and we look forward to welcoming everyone to Vic Park.”
