As he reaches his 50th birthday, Collingwood Media has selected eight of its favourite photos of Eddie McGuire that help encapsulate the President's passion.

Whether he's hamming it up for the media, spruiking the Black and White cause or mingling with the Magpie Army, you can be sure that the cameras will be clicking when Eddie comes to town.



It's more than a game.



Slogging it out on a lap of the tan during the late 1990s.



The things we do...



Sending off 1990 hero and close mate Craig Kelly in the middle of Victoria Park in August, 1996.



Family time on Family Day at Edwin Flack Oval, February 2006.



The dream becomes reality on Grand Final day, 2010.



A quiet moment amid the post-premiership mayhem to reflect and to remember.



"Nothing great in the world has been accomplished without passion,"- Georg Wilhelm Friedrich Hegel, German Philosopher. Hegel could easily have been referring to Collingwood's shock win over Port Adelaide at AAMI Stadium in the Qualifying Final of 2002.