Side By Side is not just a fancy set of words. It is the ethos by which the Collingwood Football Club abides.

The need to stand Side By Side is explained by senior coach Nathan Buckley in Collingwood’s 2013 television commercial, which will be available for viewing by the club’s members and supporters on collingwoodfc.com.au at 8.05pm on Friday night.

Members will receive a first look at the video via e-mail at 6pm, and the full commercial will be shown on Fox Footy (channel 504) at 8.05pm.

The entire script for the commercial was written by Buckley himself and is the message that he wanted to reach both players and supporters on the eve of the season.

Buckley stresses that living the Side By Side culture is vital for achieving on and off field success and wants fans to join his players and fellow coaches on the journey in 2013 and beyond.

Stay tuned to collingwoodfc.com.au to watch the full version of Collingwood’s 2013 television commercial at 8pm.

Watch a six second preview of the 2013 commercial as published on Collingwood's official Twitter account below.


A sneak peek at a scene in Collingwood's 2013 TVC which will go to air this evening.