Collingwood has today officially launched its Pride guernsey for season seven of the AFLW.

The Pies will wear the guernsey during Sunday’s Pride Round match against Fremantle and again for the Club’s Round Nine match against North Melbourne at Victoria Park.

This season’s guernsey features the progress Pride rainbow colours along with pink and blue stripes to represent the transgender community and a brown strip to represent people of colour in the LGBTIQA+ community.

The Pride guernsey was designed in conjunction with Collingwood AFLW players Sabrina Frederick and Eloise Chaston.

Frederick said it was a special experience to be involved in designing this season’s Pride guernsey.

“It’s an honour to have been involved in the design process of this very special guernsey and it truly means a lot to me personally in representing who I am,” Frederick said.

“We’ve added more colour to this season’s design as the essence of ‘Pride’ is loud and proud and that’s reflected in this season’s guernsey. It’s true to the Collingwood jumper but we also wanted to make it loud and as colourful as possible.

“Pride Round’s my favourite round, it’s always so positive and you know that it has a significant impact on people whether you’re involved directly in football or not.”

Chaston also spoke on what the round means to them.

“Here at Collingwood, we have such an inclusive community whether you are part of the Pride community or an ally, everyone in the Club accepts us for who you are, whoever you love and however you identify, and everyone accepts you for you. It’s amazing to have a club that’s so supportive of all,” Chaston said.

“This weekend, our Pies players can go out wearing this guernsey knowing they’re representing and celebrating the entire Pride community.”

Collingwood’s Pride guernsey is available for purchase here.