Collingwood is pleased to announce it has extended its partnership with Primo Foods.

Primo Foods will expand its investment in Collingwood becoming a Major Partner of the Club’s AFL and AFLW programs for the next three years.

Primo’s red logo will feature on signage and digital advertising assets across the Club’s men’s and women’s football programs until at least the end of 2026.

Originating as a butcher shop, Primo has become an Australian household name – as brand leaders in smallgoods and cheese snacking and producing Australia’s favourite bacon.

Primo has a strong passion for bringing families and communities together with their products.

As part of the partnership with Collingwood, Primo will continue to support the Club’s community programs, which includes a weekly supply of Primo meat products to the Club’s Magpie Nest Program.

Collingwood CEO Craig Kelly said the Club is pleased to extend this partnership.

“We’re thrilled to continue our partnership with Primo Foods for the next three years,” Kelly said.

“We’re grateful for Primo’s strong passion and commitment in supporting women’s sport and the broader community.

“Under the partnership, Primo will continue to play a key role in giving back to the community, particularly the homeless and disadvantaged through our Magpie Nest program, and we look forward to continuing to work with them in 2024 and beyond.”

Primo’s Chief Operating Officer Jamie Eastley said the partnership is a fantastic opportunity to bring footy, fans and food together.   

“Our partnership between the Collingwood Football Club and Primo Foods is an investment in kids having a kick in the backyard to dreaming of the MCG.

“Together, we are committed to our local communities, active lifestyles and the celebration of great food all coming together.”