Collingwood and KGM SsangYong steer towards the future with the Korean automotive manufacturer joining the black and white family for the next three years.
The iconic brand has a 70-year-old proud history in the industry and has joined as a Premier Partner in the automotive category.
The partnership marks the start of an exciting new era for KGM in Australia, building on the company’s fresh rebrand from SsangYong to KGM.
As Premier Partner, KGM will actively support the Club through its sponsorship throughout the AFL season, showcasing the latest KGM range through home match-day activations, junior clinics, and march to the ‘G’ events.
Collingwood CEO Craig Kelly said the Club is excited to welcome KGM SsangYong on board.
“We’re pleased to welcome KGM SsanyYong as a Premier Partner of our Club for the next three years,” Kelly said.
“KGM is a strong fit for our Club with a focus on delivering premium product and experiences for their customers, as do we with our Collingwood Members.
“As a Club we look forward to using our platform in supporting the growth and exposure of a global automotive brand in the Australian market.”
National Marketing Manager of KGM SsangYong Australia Stevan Dimitrovski shared the significance of the partnership.
“Collingwood’s resilience, connection to the community, and pursuit for success align perfectly with the values of KGM SsangYong,” Dimitrovski said.
“This partnership places KGM at the heart of Australia’s sporting passion and allows us to stand side-by-side with fans and support footy, and the Collingwood Football Club.”
Since founding the brand in 1954, KGM SsangYong has established itself as the Korean SUV leader. Crafting a range of award-winning vehicles, it has also led the advancement of eco-friendly diesel technology.
The brand was first introduced to Australia in 2018, with the National Head Office and National Parts Distribution Centre located in Melbourne.
