The Collingwood Football Club and KFC are excited to extend their partnership, with the iconic household brand renewing its commitment to the black and white for a further five years.

The new deal will see KFC continue to be the Premier Partner across the Club’s AFL and AFLW programs.

Since coming on board in 2021, the familiar red logo has been featured across Collingwood’s AFL guernseys, including on the back of the guernsey worn in the victorious 2023 AFL Grand Final.

Collingwood CEO Craig Kelly said:

“We are incredibly fortunate to have long-term and loyal partners at Collingwood and we are pleased to have KFC further extend their commitment to us for another five years,” Kelly said.

“When KFC first partnered with us, we were undergoing a period of change, with Craig McRae coming on board as Senior Coach. Since then, alongside KFC, we have continued to go from strength to strength across all areas of our Club.

“We are proud to align with a global brand like KFC and we look forward to another five years of working alongside each other.”

KFC Chief Marketing Officer Vanessa Rowed said:

“For the past four years, KFC and Collingwood have been serving up an unbeatable combo and we’re thrilled to continue the partnership for another five. We love backing the footy community and we’re proud to continue supporting both the men’s and women’s teams as the Pies step into another massive chapter.”