Collingwood Football Club has welcomed Myer to the black and white family, with the Australian retailer coming on board as a Major Partner across both AFL and AFLW programs.  

For over 125 years, Myer has been Australia’s leading department store, operating 56 stores nationwide alongside its online platform, myer.com.au.   

The partnership will be brought to life through instore activities, social storytelling and game‑day experiences, alongside select Collingwood players featuring in upcoming Myer marketing campaigns, strengthening the connection between the two brands. 

Collingwood defender Isaac Quaynor said he was excited to team up with the retailer to showcase his style and inspire others.  

“Myer has been a staple of the Australian fashion scene and is an iconic national retailer,” Quaynor said.   

“Beyond being an athlete, I express who I am through what I wear and I look forward to working with Myer to share more insight into my personal style and inspire Magpie fans through fashion.” 

 Collingwood CEO Craig Kelly said the partnership reflects the shared values of both organisations. 

“When you think of Myer and Collingwood, there are many more similarities than just the colours in our logos,” Kelly said. 

“With their customers at the centre of everything Myer does and our members integral to our Club, we look forward to working with Myer to bring this partnership to life.”  

Myer’s Chief Customer Officer Amanda McVay said the partnership was a powerful opportunity to reach new audiences through an integrated social and marketing campaign as the business continues its transformation. 

“Collingwood is one of the most culturally influential clubs in Australia and its impact goes well beyond football,” McVay said.  

“As we continue to evolve and look for new ways to connect with more customers, we’re focused on being part of the cultural moments that matter to Australians. 

“This partnership strengthens our ability to reach new audiences and grow the next generation of Myer customers.”