As Collingwood prepares for its first home game of the 2026 NAB AFLW Season, the Club is pleased to announce La Trobe Financial is getting behind the AFLW program.
Over the past 19 years, La Trobe Financial’s partnership with the Pies has continued to evolve, with this extension seeing the group expand as an AFLW Major Partner.
Currently as a Premier Partner of the AFL side, the AFLW apparel will mirror that of the AFL's uniform with La Trobe Financial’s logo to appear on the sleeves of all off-field apparel, across signage and digital assets.
Collingwood CEO Craig Kelly said:
“For almost two decades, La Trobe Financial has been an important partner of Collingwood and we are thrilled to see them now represented across all our football programs.
“Their long-standing commitment to our Club has played a significant role in supporting our athletes, Members and wider community.
“With the ongoing collaboration with Chris and the whole team at La Trobe Financial, we look forward to elevating this partnership and bringing our communities together through AFLW.”
La Trobe Financial CEO Chris Andrews said:Â
"Our partnership with Collingwood has been founded on a shared commitment to community and bringing people together.
“Extending that partnership to the AFLW is a natural next step. The AFLW has transformed the sporting landscape, creating greater opportunities, while inspiring young Australians to pursue their ambitions both on and off the field.
“We're proud to support a competition that continues to grow in strength, influence and impact and to partner with an organisation that shares our commitment to inclusion, leadership and community connection."
As the Club's official Premier Partner and AFLW Major Partner, La Trobe Financial gives Collingwood Members access to a special offer with their 12 Month Investment Account^.
New and existing investors who make a new investment of $10,000 or more receive an effective 0.25% higher rate of return on the advertised 12 Month Investment Account rate^ (currently 6.75% p.a.* variable, as at 1 July 2026, after fees & costs). Distributions are determined and paid monthly.
