Ahead of the inaugural NFL game at the MCG this Friday, Collingwood is excited to announce a new strategic partnership with the Seattle Seahawks, uniting two iconic sporting organisations.
The partnership, which is the first of its kind globally, unites two of the world’s most passionate supporter bases and opens the door to unique collaboration opportunities across a range of areas.
Like the strength of the Magpie Army – Collingwood’s 19th player – the Seahawks have the 12s, their passionate and famously loud fan base.
The two clubs will look to unite their fans throughout the partnership, starting with the first joint event, an NFL x AFL crossover flag football clinic held at the KGM Centre this afternoon.
Collingwood CEO Craig Kelly said the Club was excited for the world-first collaboration between the Magpies and the Seahawks.
“The Seahawks are a world-class sporting organisation that continues to set the benchmark in high performance, fan engagement and innovation. This partnership will create valuable opportunities for our Club and our people to learn, collaborate and share ideas as we continue to challenge ourselves and evolve the way we work,” Kelly said.
“Partnering with an internationally recognised and highly respected organisation like the Seattle Seahawks strengthens both clubs’ ability to connect with fans around the world and exchange knowledge that drives continued growth.
“In what is a historic week for Melbourne, we look forward to exploring future initiatives together and creating meaningful opportunities to bring the 12s and the Magpie Army closer together.”
Seattle Seahawks Managing Director of Global Markets Isabelle Van Coevorden echoed Kelly’s words.
"The Seahawks are thrilled to partner with Collingwood FC, one of Australia's most iconic and successful sporting organizations," said Isabelle Van Coevorden, Seahawks Managing Director of Global Markets.
"This collaboration brings together two clubs that share a deep commitment to their fans, innovation, and community impact. As we continue to grow the Seahawks brand across Australia and New Zealand, aligning with a club like Collingwood creates exciting opportunities to connect and grow our passionate fan bases."
