Earlier in the day, the club sent the TVC to members to be viewed first with the rest of the country tuning in hours later.
Click on the image below to watch this year's TVC.
Watch Collingwood's 2012 membership television commercial featuring senior coach Nathan Buckley, players and the Magpie Army
Collingwoodfc.com.au has published the best photos and a behind-the-scenes look from the final training session of the week
Read nowRoan Steele's second goal of the Pies' Round 1 clash came off the back of a scintillating team play, starting in the back half with Brayden Maynard and featuring some blistering Ed Allan speed before Steele found the big sticks.
The Collingwood Football Club respectfully acknowledges the traditional owners, the Wurundjeri people of the Kulin nation, as the land on which the Collingwood Football Club works and plays. The Club pays its respects to elders past and present as the knowledge-holders and custodians of this land.
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