The Collingwood Football Club is pleased to unveil its 2026 Sir Doug Nicholls Round guernsey, designed by 11-year-old Noongar Yamatji artist Jed Bennell and inspired by the story of Magpies forward Bobby Hill.
The guernsey reflects the journey of Whadjuk-Ballardong Noongar man Hill – from Western Australia through New South Wales to his current home in Victoria – while celebrating his football achievements and recognising his family and community.
In the centre of the guernsey on the front are two grass trees, representing Hill’s two sons. Taken as design elements from Hill’s tattoos, the grass trees signify strength, resilience and connection to country.
Surrounding them are layered, ring patterns that reflect the support of family, community, Collingwood Football Club, Members and supporters.
On the top right are two stars representing two of Hill’s career achievements – his Premiership and his Norm Smith Medal. Along the bottom of the jumper are three circular elements that mark Hill’s journey, from Western Australia (childhood) to New South Wales (GWS GIANTS) and to Victoria (Collingwood).
On the back of the guernsey, the design is replicated with Bennell incorporating additional symbols and elements inspired by Hill’s tattoos – a gathering, kangaroo, grass tree, emu, boomerang and goanna.
Bennell spoke to the design process and collaborating with Hill to bring the guernsey design to life.
“I first started painting three years ago after watching the Sir Doug Nicholls Rounds at home. Seeing all the guernsey designs made me want to create my own artwork on canvas, inspired by them,” Bennell said.
“The main circle represents the Club, community and fans, with the grass trees in the middle representing Bobby’s kids. In our culture, they symbolise strength, resilience and connection to Country.
“On the back, I included Bobby’s tattoos because I know so many people look up to him, and I thought it would be cool for them to wear a part of him.
“When I think about the game and my design, it will be so cool to see the crowd and players wearing it.”
Hill shared his story about working alongside Bennell and his excitement to see the team run out with this design.
“I’m very fortunate to have Jed design this year’s Sir Doug Nicholls Guernsey, and I’m so proud of him for creating such an amazing piece,” Hill said.
“He is incredibly talented, and it’s a credit to him, especially at such a young age to be able to design our jumper.
“Seeing the guernsey in person is really powerful, and it means a lot to me that it has come from Jed, who is family.
“Sir Doug Nicholls holds deep significance, and it will make me proud to see the team and supporters wearing it. I can’t wait.”
