Collingwood Football Club is thrilled to announce Nike as the Club’s Official Apparel Partner across all programs, bringing together every team under the iconic Swoosh.
Already worn across the Club’s AFL, VFL, VFLW, Wheelchair and community programs, the partnership now extends to the Magpies’ AFLW side, uniting the black and white under one brand for the first time.
A trusted partner on and off the field since 2017, the evolution of this partnership aligns with Collingwood’s 'One-Club' value, ensuring the unity and connection of all teams.
Officially returning to pre-season training, AFLW player and Nike ambassador Ash Centra was pleased with the expansion of the partnership.
“I’ve grown up knowing Nike as a brand that’s focused on performance and pushing yourself to be your best, so it’s pretty special to partner with a brand that mirrors our program’s values,” Centra said.
“Nike is a brand you trust as an athlete, it’s comfortable and built for elite performance, so we’re all really excited to be training and playing in it together.
“We’re looking forward to seeing it across the whole Club, all being a part of the same identity which is the Nike family.”
Collingwood CEO Craig Kelly said the expansion reflects the strength of the relationship and the connection across all programs.
“Nike has been part of the fabric of Collingwood for almost a decade, and we’re excited to see every program now united through this extension,” Kelly said.
“It’s a partnership that reflects the shared values around community, high performance and striving to be the best you can be as an athlete. It speaks to our true united approach, with all teams wearing the black and white stripes and the Swoosh together.”
Collingwood’s new-look AFLW guernsey will be worn for the first time in the opening round of the 2026 NAB AFLW season in August.
Nike’s Vice President and General Manager, Sandra Hore said she was delighted to see the partnership expand to include the AFLW.
“Nike’s mission is to bring inspiration and innovation to every athlete* in the world. The expanded partnership with Collingwood reflects our ongoing support for the club,” Hore said.
“We are particularly proud to see that commitment extend to the AFLW in 2026. We’re looking forward to the AFLW season kick off and seeing Collingwood’s women players on field, united with the Nike Swoosh.”
*if you have a body, you are an athlete
