Some players carve out their reputations over the course of careers that stretch for more than a decade and hundreds of games.

Others might last only a single game, or handful of games. And still others ply their trade for a few years or a modest number of games without ever leaving a major impression.

But there's yet another category: a select group of players whose careers came to be defined by one single performance. All of them pulled on the Collingwood jumper more than once, but they're mostly remembered for what they did in one game – almost as if that was the only game they ever played.

It might have been a sensational debut performance that was never matched thereafter, or a standout game later in a career that made us think 'This kid's gonna be a star'. A starring role in a crucial game during an otherwise modest career, or something controversial that overshadowed everything else the player did.

These players are the embodiment of Andy Warhol's '15 minutes of fame' theory. And as fans, we all remember them with great fondness – with a bit of 'whatever happened to him?' thrown in for good measure.

Each of these stories will be published by Collingwood Media on #125Wednesdays, as part of our mid-week celebration of Collingwood's 125th Anniversary.

Week Three: Damian Houlihan
By Glenn McFarlane of the Herald Sun

Three goals from his first three kicks. Three Brownlow Medal votes in his fifth game. Suspended for three weeks following his sixth game. Career over in black and white due to spine fractures after only 11 games.

If you had blinked, you might have missed Damian Houlihan's career at Collingwood.

Yet so much happened to the key-position Magpie in his time at the club that few will forget about how happened during his wild ride.

The first of four brothers to be on an AFL list - and one of three to play a senior AFL game - Houlihan appeared set for a long AFL career after a strong debut game in 1994, but circumstances conspired against him.

Collingwood was chasing another key forward to play alongside a young Saverio Rocca during the early 1990s. Houlihan appeared to fit the bill after the schoolboy teenager showed promise with John Longmire's old club, Corowa-Rutherglen. He made his Ovens and Murray Football League debut as a 15-year-old in 1990, the year the Magpies broke a 32-year flag drought. He kicked more than 70 goals in 1991 and more than 90 in 1992.

Although he only stood at 188cm, such was his promise that the Magpies chose Houlihan - a Collingwood supporter - with pick 15 in the 1992 national draft.

He told the Herald Sun soon after being drafted: "Because I've followed them all my life I was really happy when they drafted me. A few other clubs spoke to me but I always wanted Collingwood."

"Darren Millane was my favourite player, and I've always liked Gavin Brown and Peter Daicos."

Damian Houlihan played 11 games for Collingwood in 1994.

Houlihan moved into Coventry House on his arrival in Melbourne, while also working at Victoria Park. He showed promise in the Collingwood reserves in 1993, and got his senior AFL chance in round seven, 1994 after overcoming a knee injury. It was the game in which Gary Ablett Sr. took his famous one-handed mark that he grabbed to his chest over Magpie defender Gary Pert.

Incredibly, Houlihan's first three kicks resulted in goals, a feat no other Collingwood has managed. He had five kicks and a handball for his three goals – a noteworthy effort in the club's 28-point loss.

Three for three
Geelong v Collingwood
Round 7 1994

Geelong 18.16 (124) def. Collingwood 13.18 (96)

Goals - Collingwood: Houlihan 3, Williams 3, Kelly, McCartney, McGuane, Plain, Rocca, Rowe, Watson
Geelong: Ablett 5, Hocking 3, Graham 2, Scott 2, Couch, Forssman, Hinkley, McGrath, Mensch, Wills

Disposals - Collingwood: Brown 24, McGuane 22, Williams 21, Buckley 21
Geelong: Hocking 27, Breuer 26, Hinkley 25, Colbert 24, S.Hocking 21

Crowd: 52,342 at the MCG

He followed it up with another goal in his second game, though an injury spree to the Magpies' defence - including Pert - meant Houlihan was conscripted to defence to help the club out.

"We tried him as a full back before (Jon) Ballantyne was even drafted," coach Leigh Matthews said at the time. "So he may well end up being in the chair there."

His fifth game stood out as much as his first, when the umpires gave him three Brownlow votes for his performance in keeping Adelaide's Tony Modra to two goals (albeit 2.7). He had 12 disposals himself.

But the week after the umpires had him in the book for different reasons. He was reported for striking Richmond's Chris Naish, "which sparked a melee", and it cost him three weeks on the sidelines.

Houlihan explained: "I was intending to lay a shepherd and at the last minute he saw me coming and tried to evade me. His hands and my hands came up in self-defence and we clashed bodies and went to the ground."

He returned for two more games before a hamstring injury against Carlton in round 17 cost him more time out of the team. Then he returned for three more games late in the 1994 season before being dropped in the final round against North Melbourne and was overlooked in the finals.

Luck completely deserted him in 1995. He managed only four reserves games before a debilitating back injury brought an end to his time at Collingwood. At the time then football manager Graeme Allan said Houlihan needed time away from the game to assist his rehabilitation, though there was a question mark about his professionalism.

He returned to the bush and did not return to Collingwood.

With his body rested for a season, Houlihan stepped out for Tatura, eager to get another AFL chance. He would say: "Sitting on the sidelines gave me a good look at how it's played at top level, how to become a professional sportsman. I stopped and took a look at it seriously and realised I'd taken everything for granted.”

A call from Kangaroos coach Denis Pagan saw him selected by North Melbourne in the preseason draft ahead of the 1998 season. But he never got the chance to add to the 11 senior games he played at Collingwood.

It was the end of his AFL career, though not the end of his football career. He had a long and celebrated career at country levels, including kicking 10 goals in a Grand Final for Corowa-Rutherglen. He also played for Sunbury, East Burwood, Keilor and North Bendigo.

Two of his brothers, Ryan and Adam, had longer AFL careers. But Magpie fans will never forget Damian’s three goals from his first three kicks, or the promise at either end of the ground that never quite came to fruition.

One-game wonders

Week One - Heath Shephard

Week Two - Dale Woodhall

Week Three - Percy Rowe